"Automobili Lamborghini announces its 50th Anniversary Celebration Plans (1963-2013) in California"

"Automobili Lamborghini chose the attractive setting of Monterey, California to announce its 50th Anniversary celebration plans, which fall in 2013. During The Quail and Concorso Italiano – two of the most exclusive events for vintage car enthusiasts at which Lamborghini debuted its Urus SUV concept and Sesto Elemento trackday hyper car to North American enthusiasts – the Company's President and CEO Stephan Winkelmann unveiled the logo for the Company's 50th Anniversary celebrations, and also gave a preview of the program for next year's celebrations.

The Logo
The 50th Anniversary logo contains the number "50" above the word "anniversary", using the clean, essential lines typical of the distinctive style of Lamborghini's super sports cars. The diagonal line slanting upwards adds a dynamic effect, hinting at the forward-thinking approach and innovation that has always characterized the Lamborghini philosophy. "