• 28-NOV-2014

Dubai opening of the first exclusive Collezione Automobili Lamborghini fashion outlet

The Middle East's first solusCollezione Automobili Lamborghini store made its debut in the UAEyesterday in the Dubai Mall. Brought to Dubai by Abdulaziz Al RasheedTrading, a member of Al Rasheed Group, Kingdom of Saudi Arabia, with retailassets in the Gulf Cooperation Council (GCC) and Lebanon, the high-endstore is dedicated to the entire fashion and accessories range of CollezioneAutomobili Lamborghini.

"The philosophy behind the Automobili Lamborghini fashion line issynonymous with the Italian brand and the traits of Lamborghini supersports cars – pure, cutting edge and visionary," said Abdulaziz Al Rasheed,CEO of Al Rasheed Group. "Dubai's strong appeal in the region as a cityfamed for the 'best of the best', makes it the perfect fit for CollezioneAutomobili Lamborghini stores, which we look to expand across the MiddleEast in the next few years. The location of our flagship store in the iconicDubai Mall is fitting for one of Italy's most prestigious and internationallyrecognized brands."

"Our aim is to communicate the strength of our brand in terms of style,materials and cutting edge design through our fashion and accessorycollection," said Boris Puddu, Head of Collezione Automobili Lamborghinibased in Sant'Agata Bolognese, Italy. "Lamborghini's is the most desirablesuper sports car brand. The customers of Collezione Automobili Lamborghiniare part of an exclusive "club" of Lamborghini enthusiasts, wearing thephilosophy of an Italian marque."

The launch was further enhanced by a fashion show in the store thatlaunched the Automobili Lamborghini Fall–Winter Collection for 2014–2015,reflecting the core values of Lamborghini with superior quality and innovative fabrics, as well as featuring some of the design elements found in Lamborghini carssuch as the distinctive hexagon theme.

"Lamborghini owners and enthusiasts in the UAE can now access clothing and accessories thatreflect the Lamborghini lifestyle and allow them to express their passion for the brand and itsheritage," Puddu concluded.

The Collezione Automobili Lamborghini Store in Dubai Mall will sell the complete range of items,designed not only for Lamborghini owners but for the luxury consumer who values quality, styleand elegance. Offering a total look for both men and children, exclusive accessories includecarbon fiber bags and the brand's first perfume: Lamborghini L, in four fragrances.