Auckland, 17 April 2019 – Automobili Lamborghini debuts the new Urus in New Zealand, the first Super Sports Utility Vehicle (SSUV), and creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.
The exhilarating one-day drive event allowed guests to experience two different and professionally guided off-road routes, hosted among groves of the Simunovich Estate.
“We are excited to organise the Urus Dynamic Launch for the first time here in Auckland, where our exclusive group of clients and media get to experience the dynamic performance of the Urus. The Urus elevates the SUV to a level not previously possible, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments,” says Mr. Andrea Ruggiero, Area Manager Oceania at Automobili Lamborghini.
Greg Brinck, General Manager, Lamborghini Auckland comments, “We expected the Urus would be successful in New Zealand, but it has still exceeded expectations – both in customer demand and in just how capable it is. So to take it off-road to experience and share yet another example of what Lamborghini’s Super SUV can do is something truly special. In a country that still boasts some magic out-of-the-way places, the Urus takes ‘getting away’ to a whole new level”.
The Urus features a 4.0 litre V8 twin-turbo engine delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm, and 850 Nm of maximum torque already at 2,250 rpm. With 162.7 hp/l the Urus claims one of the highest specific power outputs in its class and the best weight-to-power ratio at 3,38 kg/hp.
The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12.8 seconds and with a top speed of 305 km/h it is the fastest SUV available.
Urus: a multi-faceted personality
The Lamborghini Urus is as much a luxury SUV as the most powerful, with a super sports car dynamism to be enjoyed by both driver and passengers. Its low-line coupé styling and commanding road position belie the very comfortable ride, higher ground clearance, and luxurious space within together with the latest technologies. The Urus provides easy driving in the city, maximum comfort during long journeys, thrilling super sports car dynamics on the road and track, and versatile off-road abilities in a range of environments. The Lamborghini Urus has a dual personality: it is multi-dimensional. It can be specified to be as sporty or as elegant as the owner wishes, and can equally be used as a daily luxury drive or provide an exhilarating super sports experience.
As has long been the tradition at Lamborghini, the name Urus is derived from the world of bulls. The Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle. The Spanish fighting bull, as bred for the past 500 years, is still very close to the Urus in its appearance.
A super sports car soul as the most powerful and the functionality typical for a luxury an SUV: this is Lamborghini Urus, the world’s first Super Sport Utility Vehicle. Identifiable as an authentic Lamborghini with its unmistakable DNA, Urus is at the same time a ground-breaking car: the extreme proportions, the pure Lamborghini design and the outstanding performance make it absolutely unique. Urus distinctive silhouette with a dynamic flying coupé line shows its super sports origins, while its outstanding proportions convey strength, solidity and safety. Without a doubt the factors at the heart of Urus success are advanced design, extraordinary driving dynamics and thrilling performance. All these features allowed Lamborghini to launch a Super Sport Utility Vehicle remaining loyal to its DNA.
Urus conveys its utmost versatility also in its design, which meets the requirements of a wide variety of customers with Style packages, exterior details in carbon fibre or the Off-Road package.
A distinct Lamborghini engine sound, coupled with traits of a sports car and SUV, provide the driver with a uniquely emotional experience. With its strong personality, pure design and absolute sportiness, Lamborghini Urus is one of a kind. The world’s first Super Sport Utility Vehicle is easy, safe and fun to drive, thanks to its ANIMA (Adaptive Network Intelligent Management) Selector that delivers pure driving emotions and new specific settings for the best driving dynamics. Urus is a versatile car perfectly suited for everyday driving, but it also provides the distinct engine sound, all of the thrill and the high performance of a real Lamborghini.
Lamborghini Urus has a cutting-edge, distinct and streamlined design with multiple souls: sporty, elegant and off-road. Its muscular surfaces make it appear strong and self-secure, while the mixed tires allow a luxury super sports car look. All the surfaces are designed with a clear attention to functionality. Some Lamborghini details and iconic shapes can be immediately recognized at first glance, such as the “Y” and the hexagon elements, the front bonnet with centre peak and the cross lines on rear door. The extreme proportions and the single silhouette line make Urus a real Lamborghini. Furthermore, its proportions are unique since it is the lowest SUV in its class. Urus design took inspiration from the heritage of the LM002 in regard to the power dome showing the position of the engine and the significant diagonal lines, while the frameless doors recall the iconic Marcello Gandini line.
In the Lamborghini Urus interior, luxurious Italian craftsmanship meets state-of-the-art technology. The aeronautic design and the driver-oriented instrument concept with three TFT screens (one for the instruments, one for infotainment and one for comfort functions, including virtual keyboard feature with hand-writing recognition) put the driver’s needs at the forefront and make the overall experience more comfortable and enjoyable. The dashboard architecture follows the “Y” theme inspired by iconic Lamborghini models. The interior can be customized, starting from the five-seater architecture with bench seat, or four seats with two individual back seats, and be made even more elegant or sportier, through the selection of different kinds of colours and materials, such as: natural leather, Alcantara®, wood finish, aluminium or carbon – with the option for further sophistication on select materials through contrast stitching or Q-citura. Urus features the largest range of options ever presented on a Lamborghini, with multiple souls converging to create a unique vehicle. Furthermore, Lamborghini Urus is the first five-seater super sports car.
Lamborghini Urus is equipped with state-of-the-art of vehicle dynamics technology. It provides the most comprehensive standard driving dynamics equipment in the SUV segment. Urus ensures the best performance in every situation while also attaining the best weight-to-power ratio in the entire SUV segment, mainly thanks to its best-in-class driving dynamics with a unique, outstanding and completely adaptable package: 4-wheel-steering, 4-wheel-drive system with active rear torque vectoring, adaptive air suspension with active dampers, a roll stabilization system with continuous and immediate response, carbon ceramic brakes and rims up to 23" with mixed tires.
Engine & Transmission
Lamborghini Urus integrates a V8 bi-turbo engine with a maximum power output of 478 kW / 650 HP, the best weight-to-power ratio on the SUV market. For this reason, Urus’ performance level is unrivalled. The 8-gear automatic transmission, together with the permanent 4-wheel drive system with active torque vectoring, enable the driver to perform exceptionally on every occasion and in every situation. The torque is directed mainly to the rear axle, so that the general dynamic behaviour is sport-oriented. The Urus can be enjoyed in safe, highly-responsive driving dynamics on every road and surface, in all weather. In the driving modes STRADA, TERRA (off-road) and NEVE (snow) torque vectoring reduces understeer for safe and simple driving. In SPORT and CORSA torque vectoring allows the Urus to become more agile with a greater oversteer character. In SABBIA (sand) mode, the system is calibrated to guarantee agility and precision on terrains with reduced grip such as on gravel or sand dunes, making it the ideal mode for off-road fun.
Safety & Assistance System
Lamborghini Urus is a versatile car in which the latest technologies offer an unparalleled level of everyday usability. It is set up with the latest safety and driving technology systems that can be tailored to different customers’ needs. Urus is easy and safe to drive: it ensures maximum comfort and safety at 360° for city driving and long trips. An array of features makes the drive very comfortable, and great attention has been given also to the rear passengers’ comfort. There are three ADAS (Advanced Driver Assistance Systems) packages: “Urban Road”, "Full ADAS” and “Highway”. They contain new, innovative and intelligent assistance and safety systems enabled to suit individual driving preferences.
What really makes Urus a true Lamborghini is the electronic platform that controls the systems and radically transforms its dynamic behaviour, taking the driver experience to another level. The ANIMA Selector is the secret of Lamborghini driving dynamics, the key command to choose the desired setup. The vehicle adapts according to the driving mode selected. There are three on-road modes: STRADA for easiness of driving, comfort and safety; SPORT for agility, responsiveness and fun to drive; CORSA for precision and maximum performance. The three off-road modes enhance the Urus performance even more: NEVE ensures ease and safety even on slippery surfaces; TERRA ensures comfort and ease in off-road conditions; SABBIA is perfect for sandy surfaces. Finally, the EGO mode enables the driver to redefine the vehicle’s dynamics according to preferences and needs in terms of steering, suspension and traction.
The Lamborghini Urus retail car base price starts from NZD 323,000 (including VAT).