Driven by Color

Automobili Lamborghini in Southern Europe’s most exclusive summer destinations

Sant’Agata Bolognese, 30 July 2026 – This summer, Automobili Lamborghini is bringing its universe to some of the most iconic destinations across Italy, Spain and Portugal. Through a series of elegant temporary spaces customers and prospects are invited to experience the brand beyond the traditional showroom environment, discovering Lamborghini in a refined, seasonal context. A Mediterranean journey featuring exclusive pop‑ups to discover, drive and personalise the full product range.

Together with its official dealer network, the company is transforming beach clubs, resorts and golf clubs into exclusive spaces to discover the entire model range in an exclusive environment that reflects the Lamborghini lifestyle. Throughout the season, Driven by Color reaches some of Southern Europe’s most iconic destinations — Lake Garda, Sanremo, Forte dei Marmi, Cortina d’Ampezzo and Porto Cervo in Italy; Marbella, Costa Brava and Madrid in Spain; and the Algarve in Portugal — bringing the Lamborghini experience into the heart of the region’s most celebrated summer settings.

At Lamborghini, color has always been far more than an aesthetic choice. It is one of the purest expressions of individuality and a defining element of the Ad Personam program. Inspired by this philosophy, the Driven by Color concept came to life with each dealer selecting a signature Ad Personam shade to define the identity of its own pop-up. The chosen color extends throughout the surrounding environment, becoming the defining element of the entire experience. Furniture, graphic elements and décor are all centred around a single Ad Personam shade, transforming each location into an immersive expression of Lamborghini’s design language.

Each Pop Up showcases the brand’s hybrid line-up, including Revuelto^[1], Urus SE^[2] and Temerario^[3], giving visitors the opportunity to explore each model in depth and experience them through dedicated test drives accompanied by specialists from the official dealer network. Selected destinations will also host a bespoke Lamborghini Temerario in an Ad Personam configuration featuring refined Gessato Tweed inserts and exclusive sartorial details that underscore the brand’s craftsmanship and personalization capabilities. This unique configuration will be presented in two distinct Ad Personam interpretations — Celeste Fedra and Grigio Crater, the latter recently unveiled at the Goodwood Festival of Speed.

The Marbella pop‑up, taking place at Nikki Beach, will showcase the Celeste Fedra interpretation exclusively, while the Bari pop‑up at La Marea a Pettolecchia will display both. Each interpretation represents a unique expression of Lamborghini personalization, embodying the highest level of bespoke craftsmanship and creating a dialogue between high‑performance engineering and the timeless elegance of Italian haute couture.

Through Driven by Color, Lamborghini brings its universe to life in the Mediterranean’s most exclusive settings, offering a seasonal experience that reflects the brand’s unmistakable character and forward‑looking vision.

Company information

Founded in 1963 in Sant’Agata Bolognese, near Bologna, Automobili Lamborghini is one of the world’s leading names in luxury super sports cars, defining the future of the segment through uncompromising performance, design and emotion. Rooted in a 100% Italian identity and supported by a global community driven by passion, craftsmanship and people, the company combines technological innovation with authentic racing DNA, with motorsport serving as both a strategic laboratory and a core expression of the brand.

From iconic models such as the Miura, Countach, Diablo and Aventador to limited editions including the Sesto Elemento and Fenomeno, Lamborghini has consistently created lasting value through rarity, personalisation and craftsmanship. Today, its fully hybrid line-up is structured around three main model families: Revuelto, the first HPEV with a V12 engine; Urus SE, the first plug-in hybrid Super SUV; and Temerario, the benchmark V8 HPEV in its category. From each family come the most extreme versions, such as Urus SE Performante, an authentic expression of the brand and its most performance-oriented soul.

With over 3,000 employees and a network of 186 dealers in 57 countries, Automobili Lamborghini continues to grow responsibly through long-term vision, innovation and sustainability.

Additional product information

REVUELTO

The Revuelto, Lamborghini’s first V12 High Performance Electrified Vehicle (HPEV), represents a new paradigm in the world of super sports cars, combining the iconic naturally aspirated V12 engine with a cutting-edge plug-in hybrid system. As part of Lamborghini’s electrified lineup, it sets new standards in performance, driving dynamics and technological innovation. The powertrain combines a 6.5-litre V12 engine with three electric motors and a high specific power lithium-ion battery, delivering a total output of 1,015 CV.

TEMERARIO

The Temerario, an authentic “Fuoriclasse”, redefines the concept of the super sports car, combining extreme performance with a new generation of hybrid technology. At its core lies an all-new 4.0-litre twin-turbo V8 engine paired with three electric motors, delivering a total output of over 920 CV and enabling the engine to reach an exceptional 10,000rpm, an unprecedented benchmark in its segment.

URUS SE

The Urus SE represents a new benchmark in the Super SUV segment, combining Lamborghini’s signature performance with advanced hybrid technology. It is powered by a 4.0-litre twin-turbo V8 engine paired with an electric motor and a 25.9 kWh lithium-ion battery, delivering a total output of 800 CV and 950 Nm of torque.