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1. Premise

For registering on the Lamborghini Media website (hereinafter the "Website" ), we collect information about you and your personal data. In compliance with the General Data Protection Regulation n. 679/2016 ("GDPR") and the applicable local law (collectively the "Privacy Laws") we drafted this document (hereinafter the "Privacy Policy") in order to specify which personal data we collect, the purposes and the methods of processing of personal data as well as the security measures we implemented in order to protect them.

2. Source of data and purposes of processing

  • 2.1 Registration information and further information
    For the creation of the account, you are asked to fill in the following information:

    • Salutation,
    • First and last name,
    • Organization,
    • Email address,
    • Phone number,
    • Country,State, City, Address and PostalCode,
    • Role.

    Using the Website, you may also provide us with additional personal information (mailing address, data of birth, job, language, hobbies, address).

    Should you collect, process and provide us with information related to third parties, you need to comply with the Privacy Laws and, therefore, provide such third parties in advance with information on the processing and record their free and express consent, if necessary.

  • 2.2 Purposes of processing
    Providing us with the aforementioned information is necessary in order to create an account on the Website and receive access to media material as well as specific media events and marketing material. Your refusal to provide us with such information would prevent you from registering to the Website.

    Providing us with additional information not strictly related to the creation of an account is discretionary. Your refusal to provide us with such information will not prevent you from registering to the Website. We will ask your prior consent before using a picture.

  • 2.3 Additional purposes of processing
    Subject to your consent, we will use the information you provided us with also for purposes other than those listed above. Such additional purposes include marketing purposes and the shipping of promotional material on products, services, and events offered by us by means of both automated tools (email, sms, mms, fax, autoresponder) and non-automated tools (mail, phone).

    Providing the information for the above mentioned purposes is discretionary. Your refusal to provide us with such information will not prevent you from registering to the Website, but it would prevent us from pursuing the above mentioned purposes, for example preventing us to notify you of upcoming events or from emailing you with advertising. You will be free to withdraw your consent to the collection and processing of personal data, including for marketing, or choose the means through which receive such marketing material, by changing your account settings or emailing the Data Protection Officer at

3. Methods of processing and storage of data

We process your personal data with both automated and non-automated tools, and in any case in compliance with the security requirements requested by applicable laws. Security measures include contractual instruments with all contractors (e.g. service provider) or agent in order to ensure protection of security and confidentiality of your personal data in accordance with the provisions set forth by the Privacy Laws.

Your personal data will be retained as long as your account will be active. After the deletion of your account, we will keep your personal data only if necessary in order to comply with applicable law and regulatory obligations, to protect our rights, prevent frauds or enforce this Privacy Policy. With specific reference to the protection of our rights before the competent courts, please note we shall retain personal data for a period of ten years from the date of the deletion of the account, as provided for by the ten-year prescription period set forth in article 2946 of the Italian Civil Code.

4. Scope of disclosure

  • 4.1 Internal and external disclosure of personal data
    Your personal data will be processed internally only by people authorized to the processing or data processors. Personal data will not be disseminated. In particular, your personal data may be disclosed to the following type of external entities: service providers (both technical and professional) and legitimate recipients under applicable law. Should we be subject to a reorganization or takeover of the company or parts of it, we will disclose your data to third parties involved in the process. Each third party involved in such a process which will receive your data may use such data in compliance with this Privacy Policy. You can contact us at the addresses specified in article 6 below in order to obtain an updated list of the processors, as well as the recipients of your personal data.

  • 4.2 Data transfer abroad
    We will transfer your personal data outside Italy to third parties located in the European Union. Such transfer is free since all countries of the European Union ensures an adequate security level.

    However, we will transfer your data also to third party countries, not belonging to the European Union which do not guarantee the same security level, for the purposes specified above . Please note that such data transfer to third party countries will always comply with the Privacy Laws, i.e. subject to your consent, if necessary, or by implementing of any and all further measures which may be required in order to ensure the safety of the transferred data. Such measures include possible agreements based on the standard contracting clauses developed by the European Commission.

5. Data subject rights

Without prejudice to the additional rights that your local laws may reserve to you, you can exercise your rights under the Privacy Laws at any time, including e.g. access the data, check its content, source, accuracy, request updates, changes, deletion, object to the processing or restrict the processing, or request data portability. You can exercise such rights by contacting us at the address specified in section 6 below.

Furthermore, you can also lodge a complaint with the relevant data protection authority.

6. Data controller and processor

The Website and the Services are managed by Automobili Lamborghini S.p.A., with registered office in Via Modena 12, 40019 Sant'Agata Bolognese (BO), Italy, which acts as data controller. The Data protection officer is domiciled in the Data controller's offices and can be contacted at the following email address:

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