Sant'Agata Bolognese/Beijing, 24 April 2024 – Automobili Lamborghini opens a new chapter in its history with the Urus SE, the first hybrid plug-in version of the Lamborghini Super SUV, unveiled at the Volkswagen Group Media Night ahead of the public premiere at Auto China Beijing 2024 on April 25 at 11 AM local time. Featuring a new design, optimized aerodynamics, unprecedented on-board technology and an 800 CV hybrid powertrain, the PHEV (Plug-in Hybrid Electric Vehicle) version moves on Urus S in terms of comfort, performance, efficiency, emissions and driving pleasure. Thanks to its “two hearts”, thermal and electric, the torque and power values are the highest ever, giving the SE a unique place in its category and boasting an 80% reduction in emissions.
“With the Urus we changed the paradigms of the SUV world, ushering in a new segment,” commented Stephan Winkelmann, Lamborghini Chairman & CEO. “In just a few years, the Urus has become our brand’s bestseller, enabling Lamborghini to attract new customers and strengthen its position in the most important markets. With the Urus SE, we’ve taken another step towards the future in line with our Direzione Cor Tauri strategy, moving ahead with the electrification of the range and the path toward decarbonization that began with the introduction of the Revuelto super sports car in March 2023.”